The better alternative to Frill

A Frill alternative priced per admin seat, $9 on Starter and $19 on Growth, with private boards and AI dedup in the plan instead of sold as $25-a-month add-ons.

$0/seat/mo

Growth per admin seat, or $9 on Starter, with private boards and AI included

$0/mo

Frill's add-on for private boards, on top of its $49 Business plan

0 board

free forever, with 1 admin seat and 500 posts. Frill has only a 14-day trial

Do the math

What Frill really costs

Frill Business is $49 flat for the whole team; sarvaFeed is $19 per admin seat on Growth and $9 on Starter, so two admins run $38 or $18, under Frill's price, and the lines cross at three Growth admins ($57). What shifts the comparison is packaging. Private boards are a $25/mo add-on on Frill and included on our Starter tier, and AI dedup isn't sold by Frill at any price. Going the other way, Frill ships SSO from its $25 Startup tier and will white-label any plan for $100/mo, while we have no SSO at all and keep badge removal on Scale.

$0/mo

saved vs Frill Business (2 admins) · 0% lower

That is a two-admin sarvaFeed Growth workspace ($38/mo, or $380 a year for the two seats) against Frill Business ($49 flat, however many admins). It is a narrow gap and it moves with your admin count: a third admin puts us at $57, and from three admins up Frill's flat model is the cheaper one, which we won't dress up. Match the packaging and it shifts back, because private boards are a $25/mo add-on on Frill and included from our $9-a-seat Starter tier, so the like-for-like Frill bill is $74 and three Growth admins still sit under it. AI dedup and categorization aren't sold by Frill at any price, and audit logs and custom roles land on Growth rather than a $349 Enterprise tier. Frill keeps SSO, which ships from its $25 Startup tier and on none of ours, white-labeling (a $100/mo add-on there, the $39-a-seat Scale plan here), and surveys, which we don't offer.

Frill With Frill

  • Business plan (unlimited ideas)$49/mo
  • Privacy (private boards)+$25/mo add-on
  • Surveys beyond the first+$25/mo add-on
  • Remove platform branding+$100/mo add-on
  • AI deduplication & categorizationNot offered
  • Bundle it instead$149/mo Growth tier

What it really costs

$49 Business, +$25/mo for the private boards we include from Starter; the $149 Growth tier bundles privacy, surveys, and white-label

With sarvaFeed

Per-seat pricing
  • Starter, 2 admins$18/mo
  • Growth, 2 admins$38/mo ($380/yr)
  • Privacy (private boards)Included from Starter
  • AI deduplication & categorizationIncluded from Starter
  • Audit logs & custom rolesIncluded on Growth
  • Surveys · brand removalNot offered · Scale

What it really costs

$9 per admin seat on Starter and $19 on Growth, one seat in the price and $190 per seat for a year; no add-ons to buy, but no surveys, no SSO, and no badge removal below Scale

The facts

Let’s look at the facts

Frill and sarvaFeed both cover ideas, roadmap, and changelog with a polished widget. Two things differ. The billing model: Frill is flat per workspace with admins never billed, sarvaFeed charges per admin seat, $9 on Starter and $19 on Growth, with one seat in the price. And the packaging: Frill sells privacy, extra surveys, and white-labeling as add-ons and has no AI, while sarvaFeed includes private boards and AI from its $9 Starter tier but keeps badge removal on the $39-a-seat Scale plan. The tables below show exactly where the extras sit.

Pricing & plans

Frill's Business plan is $49 flat for the whole team, and it gets a lot right: admins are never billed, and SSO, the API, and a custom domain are all included from the $25 Startup tier. The catch is the extras: privacy is a $25/mo add-on, more surveys are $25/mo, and white-labeling is $100/mo, or you jump to the $149 Growth tier to get them bundled. sarvaFeed bills per admin seat instead, $9 on Starter and $19 on Growth with the first seat in the price, so one or two admins on Growth land under Frill's sticker ($19 or $38 against $49), a third tips it back their way at $57, and private boards and AI are in the plan rather than beside it. Two things their entry tier has that ours does not: SSO, which we have not shipped on any plan, and a custom domain, which we put on Growth.

sarvaFeedFrill Frill

Free forever tier

1 admin, 1 board, 500 postsNone; 14-day trial

Entry paid plan

$9/seat/mo Starter$25/mo Startup (50 ideas)

Comparable mid-tier

$19/seat/mo Growth$49/mo Business

Admin seats

1 included, add seats at $19/moUnlimited, not billed

Privacy (private boards)

Starter ++$25/mo add-on, or $149 tier

White-labeling

Scale, $39/seat/mo+$100/mo add-on, or $149 tier

Posts / ideas included

5,000 Starter · 25,000 Growth50 on Startup, unlimited on Business

Core feedback features

Both handle the core feedback loop well; Frill's widget and changelog are genuinely polished. Frill's advantage here is uncapped ideas on Business and surveys, which we don't ship at all; ours is AI, which Frill's product does not offer as of 2026. Our post limits are capped rather than uncapped: 5,000 on Starter, 25,000 on Growth, 100,000 on Scale, and past that we raise limits on request. Volume moves you up our ladder; headcount moves your bill, since every admin seat is billed.

sarvaFeedFrill Frill

Idea boards with voting

Public roadmap

Built-in changelog

Embeddable widget

Unlimited

Posts / ideas included

5,000 Starter · 25,000 GrowthUnlimited on Business + ($49/mo)

Surveys (NPS / CSAT)

Not offered1 on Startup, add-ons beyond

AI deduplication

Starter +Not offered

AI smart categorization

Starter +Not offered

Integrations

Frill's integration library is solid for engineering tools, and unlike many tools at this price it includes the API from the entry tier. sarvaFeed adds native GitHub and CRM connectors where Frill leans on Zapier.

sarvaFeedFrill Frill

Slack

Jira, Linear, Azure DevOps

Growth +

GitHub

Growth +Via Zapier

Intercom

Growth +

HubSpot & Salesforce

Growth +Via Zapier

Public REST API & webhooks

Starter +Startup +

Zapier

Customization & brand

Split decision. Private boards are a $25/mo add-on on Frill and included on our $9-a-seat Starter tier, which is the clearest packaging win on this page. Brand removal goes the other way: Frill will sell it on any tier for $100/mo, while sarvaFeed puts badge removal on Scale at $39 per admin seat, so on Growth your portal carries our mark alongside your own domain, logo, and colours. Frill's cheapest white-labeled portal is its $149 Growth tier, or $100/mo on top of whichever plan you already run.

sarvaFeedFrill Frill

Custom domain

Growth +Startup +

Theme & color customization

Remove platform branding

Scale, $39/seat/mo+$100/mo add-on, or $149 tier

Private boards / pre-approval

Starter ++$25/mo add-on, or $149 tier

Admin & security

Credit where due: Frill includes SSO from its $25 Startup tier, which most tools at this price reserve for enterprise, and sarvaFeed has no SSO shipped on any plan yet; it is on the roadmap and lands on Scale when it ships. We hold no SOC 2 certification either, so if an audit report or dedicated hosting is a hard requirement, Frill's $349 Enterprise tier answers it and we cannot. Where we land ahead is the middle of the stack: audit logs and custom admin roles are on our $19-a-seat Growth plan and on Frill's $349 Enterprise tier.

sarvaFeedFrill Frill

SSO (SAML / OIDC)

Coming soon, on ScaleStartup +

SOC 2 compliance

Not yet certifiedEnterprise (from $349/mo)

Audit logs & custom roles

Growth +Enterprise (from $349/mo)

IP whitelisting / dedicated hosting

Not offeredEnterprise (from $349/mo)

Comparison data reflects publicly available information about Frill as of June 2026. Verify current pricing and features on their website before deciding.

The market

How the whole market prices

Set your team, feedback volume, and audience. Every price recomputes from that tool's published pricing, and each row shows its math.

See all 16 comparisons →

Prices recompute from each provider’s published rates and calculator values as of June 2026, on monthly billing; verify on each provider’s site before deciding. sarvaFeed’s price is its current published price.

FAQ

Common questions

Everything teams ask before switching from Frill.

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